The goal of this project was to create a label and packaging for a hot sauce bottle
I began by digitally sketching a few ideas that I liked. My first concept was a nod to Dr. Strangelove and the iconic “riding the bomb” scene but with a bottle of hot sauce. Ultimately, I decided on the image of a bee dripping sauce from its stinger. This concept felt like a better representation of the hot honey flavor and, in my opinion, would also serve as a more effective mascot for branding
