For this project, I designed a fictional advertisement for Raid’s new line of cockroach-killing spray. I wanted to choose an angle that would resonate with people, which is why I decided to make a pet the central focus of the ad. This project was created entirely in Adobe Photoshop. I began by gathering all the photos I needed for the edit, ensuring I had a variety of armor images to Photoshop onto the pet. I then combined and customized the armor pieces through photobashing, also equipping the cockroach with its own artillery to create a humorous and dynamic composition.
